You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser.  Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks

Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video.  In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads