We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Integrate Quora into Your Marketing Strategy

Twenty-five percent of our organic traffic comes from Quora.  It nearly amounts to the traffic we're driving from paid ads, yet it's completely free. What is Quora? Quora is an open, question-based forum designed to help people quickly find answers.  You can ask anything from objective scholarly questions to subjective opinion-based inquiries. How do we use … Continue reading Integrate Quora into Your Marketing Strategy

How a Tech Giant 4x-ed Their Link Clicks

I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks